Us web 2.0 and web 3.0 people have a hard time caring about the things that normal people care about. And we have a hard time believing that people don’t care about the things that we do.  In short we’re a large group of very detached individuals who are, more or less, free to form ideas into substance in the vacuum of our own creation.

I often have a hard time coming to grips with this concept myself. WHAT DO YOU MEAN nobody will care about this idea?! It’s great.  But after a while chewing on that, I’ll grudgingly admit that while it may be a great idea… Almost nobody will care.

So when I saw, a few days ago, a bit of a fuss being kicked up over google wanting your browsing history. I surprised myself by offhandedly thinking: “nobody but us cares.” And I still think that.  As a matter of fact I think that in a utilitarian sense most everybody will embrace the idea.

The problem is in search.  Google has taken keyword search straight to the edge.  And now people are hungering for the next search. Search 4.5 beta.  And that’s relevancy.  I’m a dog lover (I have 3 large dogs) so let me give you an example from my world.

Lets assume I just got a new pupy and she’s SUPER submissive. Peeing all over, shakes, just scared.  If I go to google and type “submissive bitch”… I don’t get what I was looking for.  Now if google has my browser history and sees that I frequent the Chazhound Dog Forums now google has the information necessary to determine that I’m not looking for sex, but in fact dog related topics.

This is why, not only will they not care but, most people will embrace giving google more data.  Sure I care. You care. But lets not fool ourselves into thinking that everybody else cares too 🙂